Privacy Policy
PRIVACY POLICY MAISON & IVY
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is all data by which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Maison & Ivy. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL and/or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
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The website visited
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Date and time of access
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Amount of data transferred (in bytes)
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Source/referrer from which you came to the page
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Browser used
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Operating system used
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IP address used (if applicable, in anonymized form)
Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently review the server log files if there are concrete indications of unlawful use.
3) COOKIES
To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files stored on your device. Some cookies used by us are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies).
If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.
In some cases, cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is processed by individual cookies implemented by us, processing is carried out either pursuant to Art. 6(1)(b) GDPR for the performance of the contract or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.
We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your device when you visit our website (third-party cookies). If we work with such advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the relevant sections below.
You can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance, or you can exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information at:
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Internet Explorer:
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Firefox:
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Chrome:
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Safari:
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Opera:
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) CONTACTING US
When you contact us (e.g., via contact form or email), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and for the associated technical administration.
The legal basis for processing is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis is Art. 6(1)(b) GDPR.
Your data will be deleted after final processing of your request, provided it can be inferred from the circumstances that the matter has been conclusively clarified and provided that no statutory retention obligations conflict with this.
5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
Pursuant to Art. 6(1)(b) GDPR, personal data is collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms.
You may delete your customer account at any time by sending a message to the controller at the address stated above. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be restricted with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve further data use permitted by law, about which we inform you below.
6) USE OF YOUR DATA FOR DIRECT MARKETING
6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally.
We use the double opt-in procedure. This means we will only send you a newsletter once you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm by clicking a link that you wish to receive newsletters in the future.
By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address (entered by your Internet Service Provider) as well as the date and time of registration to be able to trace possible misuse of your email address at a later time.
The data collected when you register for the newsletter is used exclusively for advertising via the newsletter. You can unsubscribe at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned above. After unsubscribing, your email address will be deleted immediately from our mailing list, unless you have expressly consented to further use or we reserve further use permitted by law, about which we inform you in this policy.
6.2 Email newsletter to existing customers
If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. No separate consent is required.
Data processing is based solely on our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails.
You may object to the use of your email address for advertising purposes at any time with effect for the future by notifying the controller. You will only incur transmission costs according to the basic tariffs. After receiving your objection, we will stop using your email address for advertising purposes immediately.
7) DATA PROCESSING FOR ORDER HANDLING
7.1
The personal data collected by us will be passed on to the transport company commissioned with delivery as part of contract processing, insofar as this is necessary for delivery. We pass on your payment data to the commissioned credit institution as part of payment processing, insofar as this is necessary. If payment service providers are used, we will explicitly inform you below. The legal basis is Art. 6(1)(b) GDPR.
7.2 Use of payment service providers
PayPal
If you pay via PayPal, credit card via PayPal, direct debit via PayPal or—if offered—“purchase on invoice” or “installment payment” via PayPal, we pass your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”) as part of payment processing. Disclosure is made pursuant to Art. 6(1)(b) GDPR and only insofar as necessary for payment processing.
PayPal reserves the right, for the payment methods credit card via PayPal, direct debit via PayPal or—if offered—purchase on invoice or installment payments via PayPal, to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies pursuant to Art. 6(1)(f) GDPR based on PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values) based on scientifically recognized mathematical-statistical procedures. Address data may be included in the calculation, among other things.
More information can be found in PayPal’s privacy policy:
You can object to this processing at any time by contacting PayPal. However, PayPal may still be entitled to process your personal data if necessary for contractual payment processing.
SOFORT
If you select the payment method “SOFORT”, payment is processed via SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”). We pass on the information provided during the order process, along with order information, pursuant to Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Data is passed on exclusively for payment processing and only insofar as necessary.
8) CONTACT FOR REVIEW REMINDERS
Own review reminder (no dispatch via a customer review system)
We use your email address to send a one-time reminder to submit a review of your order for the review system we use, provided you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR during or after your order. You may revoke your consent at any time by contacting the controller.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook plugins using the Shariff solution
Any additional customs clearance costs and/or import duties are not included in the price and must be borne by the customer.
Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).
To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only via an HTML link. This ensures that no connection to Facebook servers is established when a page of our website containing such buttons is accessed. When you click the button, a new browser window opens and calls up Facebook, where you can interact with the plugins (if necessary after entering your login data).
Facebook Inc., based in the USA, is certified under the EU-US “Privacy Shield” framework, which was intended to ensure compliance with EU data protection standards.
For purpose and scope of data collection and further processing by Facebook, as well as your rights and options to protect your privacy, please see Facebook’s privacy policy:
9.2 Google+ plugins using the Shariff solution
Our website uses social plugins (“plugins”) of the Google+ network operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
These buttons are integrated only as HTML links (Shariff solution). No connection to Google+ servers is established when you access a page containing these buttons. When you click, a new browser window opens and calls up Google+, where you may interact with the plugins (if necessary after logging in).
Google LLC is certified under the EU-US “Privacy Shield” framework.
Privacy information:
9.3 Instagram plugin using the Shariff solution
Our website uses social plugins (“plugins”) of the Instagram service operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).
These buttons are integrated only as HTML links (Shariff solution). No connection to Instagram servers is established when you access a page containing these buttons. When you click, a new browser window opens and calls up Instagram, where you may interact with the plugins (if necessary after logging in).
Instagram LLC is certified under the EU-US “Privacy Shield” framework.
Privacy information:
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).
DoubleClick uses cookies to serve relevant ads to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Google uses a cookie ID to record which ads are served in which browser and can thus prevent them from being shown more than once. Processing is based on our legitimate interest in optimal marketing of our website pursuant to Art. 6(1)(f) GDPR.
DoubleClick can also use cookie IDs to track so-called conversions related to ad requests (e.g., when a user sees a DoubleClick ad and later visits the advertiser’s website using the same browser and makes a purchase). According to Google, DoubleClick cookies do not contain personal information.
Due to these marketing tools, your browser automatically establishes a direct connection to Google’s server. We have no influence on the scope and further use of the data collected by Google through this tool. To our knowledge, Google receives the information that you have accessed the relevant part of our website or clicked an ad. If you are registered with a Google service, Google may assign the visit to your account. Even if you are not registered or not logged in, Google may be able to obtain and store your IP address.
If you want to object to this tracking, you can deactivate conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com (note: this setting will be deleted if you delete your cookies). You can also manage ad settings here:
Or you can learn about cookies and set preferences via the Digital Advertising Alliance:
If cookies are not accepted, the functionality of our website may be limited.
Google LLC is certified under the EU-US “Privacy Shield” framework.
Further information about DoubleClick privacy:
10.2 Google AdWords Conversion Tracking
This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
We use Google AdWords to draw attention to our offers via advertising materials (Google Ads) on external websites. We can evaluate how successful each advertising measure is in relation to campaign data. We pursue the interest of showing you advertising that is relevant to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks an AdWords ad placed by Google. Cookies are small text files stored on your device. These cookies generally lose their validity after 30 days and do not serve personal identification. If the user visits certain pages of this website while the cookie is still valid, Google and we can recognize that the user clicked the ad and was redirected to that page.
Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers. The information obtained via the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.
If you do not want to participate in tracking, you can block this use by disabling the Google conversion tracking cookie in your browser under user settings. You will then not be included in conversion tracking statistics.
We use Google AdWords based on our legitimate interest in targeted advertising pursuant to Art. 6(1)(f) GDPR.
Google privacy information:
You can permanently disable cookies for ad preferences by preventing them through your browser settings or by downloading and installing the browser plugin available here:
11) WEB ANALYTICS SERVICES
Google (Universal) Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies, which are text files stored on your computer that enable analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal identification. With this extension, your IP address is shortened by Google within EU member states or other states party to the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
In these exceptional cases, processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser via Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; however, please note that you may then not be able to use all functions of this website to their full extent. You can also prevent Google from collecting and processing the data generated by cookies and relating to your use of the website (including your IP address) by downloading and installing the browser plugin available here:
Alternatively, within mobile browsers or as an alternative to the browser plugin, click the opt-out link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies, you must click the link again): Disable Google Analytics.
Google LLC is certified under the EU-US “Privacy Shield” framework.
This website also uses Google Analytics for cross-device analysis of visitor flows performed via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent and anonymized ID that is set across devices. This makes it possible to assign interaction data from different devices and sessions to a single user. The user ID contains no personal data and does not transmit such data to Google.
You can object to data collection and storage via the user ID at any time with effect for the future. To do so, you must disable Google Analytics on all systems you use (e.g., in another browser or on your mobile device) using the plugin or opt-out procedure described above.
More information about Universal Analytics:
12) RETARGETING / REMARKETING / REFERRAL ADVERTISING
Facebook Custom Audience via pixel
This website uses the “Facebook pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is granted, user behavior can be tracked after users have seen or clicked a Facebook ad. This helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and can contribute to optimizing future advertising.
The collected data is anonymous to us and does not allow conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook may use the data for its own advertising purposes in accordance with Facebook’s data policy:
You can allow Facebook and its partners to place ads on and outside Facebook. A cookie may also be stored on your device for these purposes. These processing operations take place only with explicit consent pursuant to Art. 6(1)(a) GDPR.
Consent to the use of the Facebook pixel may only be declared by users who are older than 13 years. If you are younger, please ask your legal guardians for permission.
Facebook Inc. is certified under the EU-US “Privacy Shield” framework.
To disable cookies on your computer, you can configure your browser so that no cookies are stored or already stored cookies are deleted. However, disabling all cookies may mean that some functions of our website cannot be executed.
You can also disable third-party cookies (e.g., Facebook) via the Digital Advertising Alliance:
Google AdWords Remarketing
Our website uses Google AdWords Remarketing functions to advertise this website in Google search results and on third-party websites. Provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you visit. Processing is based on our legitimate interest in optimal marketing of our website pursuant to Art. 6(1)(f) GDPR.
Further data processing only takes place if you have agreed with Google that your web and app browsing history is linked to your Google account and information from your Google account is used to personalize ads you see on the web. If you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define remarketing audience lists across devices. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form audiences.
You can permanently deactivate ad preference cookies by downloading and installing the browser plugin available here:
Alternatively, you can find out about cookies and manage settings via the Digital Advertising Alliance:
If cookies are not accepted, the functionality of our website may be limited.
Google LLC is certified under the EU-US “Privacy Shield” framework.
More information and Google’s advertising privacy policy:
13) RIGHTS OF THE DATA SUBJECT
13.1 Applicable data protection law grants you extensive rights as a data subject with regard to the processing of your personal data (rights of access and intervention), which we inform you about below:
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Right of access (Art. 15 GDPR): You have the right to obtain information about your personal data processed by us, purposes of processing, categories of personal data processed, recipients/categories of recipients, planned storage duration or criteria used to determine it, existence of rights to rectification, erasure, restriction, objection, complaint with a supervisory authority, origin of your data (if not collected from you), existence of automated decision-making including profiling and meaningful information about the logic involved, as well as the significance and envisaged consequences, and your right to be informed about safeguards pursuant to Art. 46 GDPR when transferring data to third countries.
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Right to rectification (Art. 16 GDPR): You have the right to immediate correction of inaccurate data and/or completion of incomplete data stored by us.
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Right to erasure (Art. 17 GDPR): You have the right to request deletion of your personal data if the requirements of Art. 17(1) GDPR are met. This right does not apply in particular where processing is necessary for exercising freedom of expression and information, compliance with a legal obligation, reasons of public interest, or establishment/exercise/defense of legal claims.
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Right to restriction (Art. 18 GDPR): You have the right to request restriction of processing while the accuracy of your data is being verified, if you oppose deletion due to unlawful processing and instead request restriction, if you need the data for legal claims after we no longer need it for the purpose, or if you object based on your particular situation pending verification whether our legitimate grounds override yours.
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Right to notification (Art. 19 GDPR): If you have asserted the right to rectification, erasure or restriction, we are obliged to notify all recipients to whom the data has been disclosed, unless impossible or involving disproportionate effort. You have the right to be informed about these recipients.
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Right to data portability (Art. 20 GDPR): You have the right to receive your personal data you provided to us in a structured, commonly used and machine-readable format, or to request transfer to another controller where technically feasible.
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Right to withdraw consent (Art. 7(3) GDPR): You have the right to withdraw consent at any time with effect for the future. In the event of withdrawal, we will delete the affected data immediately, unless further processing can be based on another legal basis. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
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Right to lodge a complaint (Art. 77 GDPR): If you believe that processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, place of work, or place of the alleged infringement.
13.2 Right to object
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS FOLLOWING A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING MAY CONTINUE IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
14) DURATION OF STORAGE OF PERSONAL DATA
The duration of storage of personal data is determined by the respective statutory retention period (e.g., retention periods under commercial and tax law). After expiry of the period, the relevant data is routinely deleted, provided it is no longer required for contract performance or contract initiation and/or we no longer have a legitimate interest in continued storage.